Wirehouse Advisors:
Where Affluent Investors Turn
Financial advisors employed at local, regional or national full-service brokerage firms, collectively referred to as "wirehouse advisors", are the financial professionals affluent investors turn to most for invest-ment advice and management.
Percent of affluent investors using*:
Wirehouse Advisors
31%
Investment Advisor
17%
Financial Planner
14%
Investment Manager
14%
Accountant
9%
*Source: Spectrem Group Study of investors
with $500,000 or more in investable assets
with $500,000 or more in investable assets
"Full service brokerage firms[wirehouses] are attracting new money from consumers at a rapid pace.
In 2006, Merill Lynch brought in $61 Billion in new assets.".
- SmartMoney, April '07
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